Signals — Market Intelligence
Others react.
You already knew.
83% of the deal is decided before the first meeting. Your buyers have already formed a view of the market, your competitors, and what they need.
Signals makes sure you have that view too.
The cost of not knowing
Every week without market intelligence is a week your competitors are ahead.
This is not about staying informed. It is about not being the last to know.
42%
of startups fail because they built for a market that wasn’t there
The number one reason startups fail is a lack of market need, accounting for roughly 42% of failures across CB Insights’ research. Not cash. Not competition. Market blindness.
Source: CB Insights, 2024 — analysis of 483 startup post-mortems
5x
more likely to make faster decisions than competitors
The companies that act first don’t have better instincts. They have better intelligence. Signals delivers it before your week starts.
Source: Bain & Company
23x
more likely to acquire customers
Data-driven organizations are 23 times more likely to acquire customers, 6 times more likely to retain them, and 19 times more likely to be profitable
Source: McKinsey Global Institute
“Your competitors are not waiting for the quarterly review to adjust their strategy. They move when the signal appears. The question is whether you see it first.”
What Signals does
Your market, monitored continuously. Delivered clearly. Every week.
Signals watches your market across news, industry publications, competitor activity, and community signals. It synthesizes everything into a single briefing tailored to your specific business.
Continuous monitoring, not a snapshot
Signals does not pull a one-time report. It watches your defined market terms, sources, and competitor signals on a rolling basis. Every briefing builds on what came before, filtering out content you have already seen.
Three specialist agents, one synthesis
A technical agent scans industry publications and research. A community agent reads forums, Reddit, and YouTube. A business agent tracks market news and competitor movements. A synthesis layer combines all three into one coherent view.
Recommendations written for your business
Signals does not deliver generic market commentary. Every strategic recommendation references your company profile, your monitor terms, and the specific developments most relevant to your market position.
Content ideas, ready to act on
Every briefing includes a set of content ideas drawn directly from Signals’ findings. Each idea is tagged by category and linked to Voice. One click turns an intelligence signal into a published piece of content.
How it works
Set up in minutes.
Results from the first run.
Three steps, then Signals runs on its own.
1
Tell Signals who you are
Click Auto-Fill from Profile. Signals reads your company profile and automatically configures your tracking terms, source preferences, and content mix. You can adjust anything, but most users publish their first briefing without changing a single setting. Cost: 1 task.
2
Choose your frequency and recipients
Run daily, twice a week, or weekly, whatever matches your pace. Set the recipients who get the briefing by email. The dashboard shows you every run in real time, with a status log you can share with your team.
3
Your briefing arrives. You act.
Every briefing lands in your dashboard and your inbox. Read the executive summary. Check the key developments. Review the strategic recommendations. Pick a content idea and send it to Voice. The entire process takes less time than your morning coffee.
When Signals makes the difference
The moments where intelligence changes the outcome.
These are not hypotheticals.
These are the situations that determine whether a meeting goes well,
a deal closes, or a competitor gets ahead of you.
Competitive intelligence
When you do not have the staff to monitor your competition, Signals does it for you.
A competitor launches a new feature, drops their prices, or shifts their messaging on a Monday morning. Without Signals, you find out when a prospect mentions it in a sales call. With Signals, you knew on Monday. You have already prepared your response.
Investor meetings
When you talk to investors, you need to know what is happening in your market, not just your company.
Investors do not just evaluate your product. They evaluate whether you understand the market you are competing in. Signals ensures that when someone asks, “What is happening with X trend?” you have a specific, current, and considered answer. Not a guess.
Sales preparation
When you walk into a prospect meeting, you should know their market better than they do.
Run Signals on the terms that matter to your prospect’s industry. Arrive knowing what moved in their space last week. Ask better questions. Reference specific developments. Close the credibility gap before the meeting starts.
Market entry
When you enter a new market, the intelligence you lack is the risk you take.
New market. New terminology. New competitors, you have not heard of. Signals provides insights from your first briefing and continues to provide knowledge as you move. You do not stumble into what you did not know. You see it three weeks in advance.
Board reporting
When the board asks what is happening in the market, your answer should not be improvised.
Every quarter, every board meeting, every investor update, Signals gives you the data. Not a summary you assembled from half-remembered headlines. A structured, sourced, current view of your competitive landscape, ready to present.
Solo founder
When you are running the entire business yourself, you cannot afford to be uninformed.
You have no analyst. No market research team. No competitive intelligence budget. Signals gives you the output of a full-time research function at a fraction of the cost. Every week. Without any ongoing manual work from you.
What you receive
A complete intelligence briefing. Not a list of links.
Every Signals briefing is a structured document with a clear executive summary, ranked insights, and specific recommendations for your business.
Your weekly intelligence briefing
Delivered to your dashboard and inbox. Specific to your market. Ready in minutes.
1
Executive Summary
A one-paragraph overview of the most important things that happened in your market this week. Includes a signal strength rating (strong, moderate, weak) and the specific reason for that rating.
2
Key Developments, ranked by relevance
The most important news, publications, and shifts in your market, ordered by how directly they affect your business. Each development includes a source link, a summary, and a specific note on why it matters to your company.
3
Cross-Domain Insights
Patterns that only appear when you look across technical, community, and business signals simultaneously. These are the early indicators most tools miss because they only read one type of source.
4
Technical, Community, and Market Deep Dives
Three specialist sections covering what is moving in industry publications and research, what practitioners and communities are discussing, and what is happening in the competitive and business landscape.
5
Strategic Recommendations
Specific, prioritized actions written for your business based on this week’s signals. Not generic advice. Each recommendation includes a rationale, a suggested action, and a timeframe. A watch list of slower-moving signals worth monitoring is included.
6
Content Ideas, ready for Voice
Three to five content ideas drawn directly from the briefing. Each is tagged by category and format. One click sends any idea to Voice for immediate content generation. Your intelligence becomes your content calendar.
The numbers behind the decision
What staying uninformed costs every week.
4-6h
released every week per person when market research is automated
Adamiro benchmark
93%
of B2B buying processes start with online research — before sales is involved
Marketing LTB, 2025
83%
of the deal is shaped before the first meeting takes place
Adamiro / industry average
17%
of the B2B buying process involves direct sales interaction — down from 22% in 2023
Gartner / Marketing LTB, 2025
At 4 to 6 hours per person per week, a team of three loses between 600 and 900 hours per year to manual market monitoring. That is 22 to 37 working weeks of lost productive time. Time that Signals reclaims on the first run.
Start today
Your competitors are reading the same news you are not.
Free trial. No credit card required to start.
Cancel any time. No setup fees.
—— Built for global founders
Available in 32 languages.
Signals, Voice, Mentor, The Tank they all adapts to you preferred language.
Either by settings or in the chats by listening to what you say.
EN
English
SV
Swedish
DA
Danish
NO
Norwegian
FI
Finnish
IS
Icelandic
DE
German
NL
Dutch
FR
French
ES
Spanish
PT
Portuguese
IT
Italian
PL
Polish
CS
Czech
SK
Slovak
RO
Romanian
HU
Hungarian
EL
Greek
RU
Russian
UK
Ukrainian
TR
Turkish
AR
Arabic
HE
Hebrew
HI
Hindi
BN
Bengali
ID
Indonesian
MS
Malay
VI
Vietnamese
TH
Thai
JA
Japanese
KO
Korean
ZH
Chinese
Language follows your preference. Change it under each service settings.
Common questions
Everything you need to know
How is Adamiro Signals different from Google Alerts or a news aggregator?
Alerts and aggregators throw everything at you and leave the filtering as homework. Signals watches the sources you choose, reads what they publish, and surfaces only what’s relevant to your positioning and your buyers. Nothing arrives unfiltered. The output is a synthesized briefing, not a flood of links you’ll never open. And the briefing carries context: why this matters to you, not just that it happened.
How is Adamiro Signals different from ChatGPT with web search?
A chatbot with web access is reactive. You have to think to ask, frame the question, and remember to do it every week. Signals runs on its own, on the schedule you set, against sources you’ve already vetted. It also carries your positioning and your buyer profile into every run, so the same story gets read differently for you than it would for anyone else searching the same week. A chatbot starts fresh every time. Signals builds a picture of your market week over week, and what you tell it about each briefing sharpens the next one.
What does Signals produce?
A recurring briefing on your market. It pulls from every source you’ve selected, ranks what was published that week, and gives you a single document covering the moves that matter. Competitor activity, regulatory shifts, customer-side trends, and emerging narratives. The briefing lands in your dashboard ready to read in under ten minutes.
What sources does Signals monitor?
The ones you select from our catalog of ~150 sources. The number of source slots you get depends on your plan, up to a maximum of 25. Signals watches industry publications, niche subreddits, research preprints, YouTube channels, and discussion forums. Whatever combination tracks the conversation in your space. If the source you need isn’t in our library, you can suggest it, and we’ll add it if it is technically possible.
How is a Signals run billed?
Two tasks: one for data gathering and one for analysis and marketing activity suggestions. The number of sources you have selected doesn’t change the price; a five-source briefing and a twenty-source briefing both cost one task. You schedule it daily, weekly, monthly, or run it on demand. The dashboard shows your task balance and the cost of the next run before you trigger anything.
How do I tell Signals what to watch?
The Settings tab covers your positioning, your buyer profile, the categories that matter, and the sources you want monitored. Once set, every run inherits them. You don’t need to re-explain your market each time. If your focus shifts, update the profile and the next briefing reflects it.
Is anything I read or feed back used to train an AI?
No. Your sources, briefings, profile, and the feedback you give on each briefing stay in your account and never train an external model. Signals is built for the work you’d rather not paste into a public chatbot: your positioning, your competitor list, your read on where the market is heading.
What if the briefing is empty or off-target?
Two paths. If Signals fails to produce a usable briefing (empty output, broken pipeline, or a timeout), the task is automatically refunded; you don’t pay for anything. If the briefing is off topic, sharpen the Settings tab or rate the items in the briefing, and the next run learns from it. A failure caused by a busy moment at the AI provider doesn’t cost you a task.
How is my data secured?
Everything stays in the EU. Your account, profile, and briefings are hosted in Sweden. All traffic uses TLS 1.2+ in transit, and databases and backups are encrypted at rest with AES-256. Access to production is role-based and logged. Our full security and sub-processor list sits in our Data Processing Agreement and GDPR audit dossier, both available on request. If a breach ever occurs, we notify the supervisory authority within 72 hours and affected users without undue delay. Read more in our Privacy Policy.