Get cited from your LinkedIn profile.

Step 1:
Write from your own profile, 200 to 300 words.

LinkedIn’s guidance for AI search (Marketing Blog, August 2026) is specific: posts of 200 to 300 words, at least two or three a week, around three or four topics you want to own. From your own profile, because that is where the citations go.

What Voice does: a LinkedIn post is 200 to 300 words unless you change it, and Reach publishes to your personal profile and keeps company copy off it.

Five ways to open, and what the fold does to each.

On a phone, LinkedIn shows two lines of a post before “see more”. About 140 characters. Whatever you open with has to be a finished thought inside that space, with no bold, no emoji and no hashtag in it. If it needs a third line to land, it is a paragraph, not an opener.

• A number you measured yourself. “Four of the six assistants we tested named a competitor before us.” The number is the hook and the proof in one line. It has to be yours; a number from someone else’s report is a quote, and quotes are the weakest opener on the list.
• The thing that did not work. “A year of blog posts, and not one assistant ever read them.” A failure told plainly gets expanded more than a win, and it keeps the subject in the first seven words.
• The question your buyer already has. “Why does ChatGPT recommend a four-person firm over yours?” One question, then the answer in the body. This is the shape LinkedIn itself recommends, and the shape assistants lift out most easily.
• Old against new. “Google sends you a visitor. An assistant sends you a verdict.” Two short sentences that disagree with each other. Keep both under one line so the contrast is visible before the fold.
• What you said to one client. “Stop writing for the search engine. It is no longer the one reading.” The line you actually said in a meeting, not a famous quote. Famous quotes are what everyone opens with, so nobody expands them.

What Voice does: every LinkedIn post it writes is told the fold exists and asked for one complete thought inside it, on top of the first-seven-words rule above. The five shapes are yours to pick; Voice does not force one, because a feed where every post opens the same way is a feed nobody expands.

Step 4:
One article a week, cut into posts.

LinkedIn’s own workflow: publish one foundational article, break it into three to five posts with one idea each, watch which ones start a conversation, and fold that into the next article. Articles were about 60% of LinkedIn’s AI citations and posts about 40%.

Meltwater found that every top-cited article used bullets or numbered lists and 92% had clear section headings. LinkedIn suggests 800 to 1,200 words, a summary near the top, and headings shaped as the questions a reader would ask.

What Adamiro does: Voice writes the article with a summary under the opening, question-shaped headings and at least one list. Posts from this piece… on the draft plans three posts, one idea each, with a line in every post pointing back to it. Reach measures each post at seven days, so you can see which one started the conversation.