Answers are matched against your company and the competitors you track. When an answer picks one brand, that pick is recorded, including a brand you don't track.
What it does
Every answer is read for your company and for the competitors you switched on for AI Visibility. The report records, per question, which of them were named.
When an answer names you or a tracked competitor and picks one brand, that pick is recorded, including a brand you don't track.
Why
Share of voice and per-question ownership only mean something against a list you chose and can read. A company you have never heard of winning your category is also worth seeing.
What it won't do
- It doesn't add a competitor to your list for you.
How to use it
Open the AI Visibility guide in your dashboard, or start a trial to try it.