Playbook
A founder’s first 30 days.
Ordered by what blocks what, not by which module is most fun to open. The trial runs 14 days, so weeks one and two are deliberately the ones that tell you whether this is worth paying for.
Week 1 — Teach it who you actually are.
Everything downstream is aimed by your profile. Get it wrong and you will get competent briefings about the wrong market, which is a worse failure than no briefings because it looks like it is working.
So spend the first session on the profile and the source list. Be specific about who you sell to rather than what you build. A consultancy that delivers projects on somebody else’s platform sells to a business problem, not to that platform’s release notes, and that distinction decides which sources are worth reading.
Then run one briefing and read it critically. If the sources are wrong, fix them now.
Week 2 — Get one thing published.
Not a content calendar. One post, start to finish, so you find out where the friction actually is for you.
Take a finding from the briefing, send it to Voice, and then edit it properly. The first draft will sound more like a language model than like you, because it has not learned your voice yet. Editing it is how it learns.
By the end of this week you should have published once and formed an opinion. That is the real trial outcome, and it lands inside the 14 days.
Week 3 — Make it a routine, not a project.
Pick a day. Run the 15-minute weekly routine on it. Put it in the calendar like a meeting you cannot move.
Now add the second thing, and only the second: either Radar, if a competitor moving matters to your buyers, or a second publishing format. Adding four modules in week three is the most common way this stops being used by week five.
Week 4 — Look at what it actually did.
Take an AI Visibility reading. It is a baseline, not a result. Four weeks of publishing does not move it much, and knowing where you started is what makes month three interpretable.
Then ask the honest question: did the routine survive a busy week? If it did, the habit is real and the numbers will follow. If it did not, the problem is the routine’s size, not the platform, and the fix is to make it smaller rather than to try harder.
What to ignore at first
| Feature | When to turn it on | Why wait |
|---|---|---|
| Radar | Week 3 at the earliest | Competitor tracking is compelling and it does not produce anything published |
| The Tank | When you have a real decision | Five advisors arguing is excellent for a hard question and noise for a small one |
| Extra Voice formats | Once one format is a habit | Thirteen formats do not help if you are not yet reliably publishing in one |
| Image generation | Once the words are working | It costs extra tasks and it is not what makes a post land |
Questions worth asking
How long is the trial?
14 days, with a task allowance that varies by plan. That is why this playbook front-loads publishing into week two rather than saving it for later.
What if I only have an hour a week?
Then do week one properly and run the weekly routine, and skip everything else indefinitely. That is a legitimate way to use this and it still compounds.
Which plan should I start on?
Growth if you intend to publish on a schedule, because it includes Reach and Radar. Starter is enough to find out whether the habit sticks, and you can move up once it has.
What is the single most common mistake?
Rushing the profile in week one. Every module reads it, so a vague profile produces plausible output aimed at the wrong audience, and that is much harder to notice than output that is obviously bad.
Last reviewed: August 2026