The month-by-month card sets one month of LinkedIn posts beside the one before, with every post read at the same age. A figure nobody reported shows Not collected, and a reported zero stays a zero.
What it does
On the Performance tab, Month by month compares a month of LinkedIn posts with the one before: posts published, posts measured, impressions, reactions, comments, reposts, saves, and the people you followed up with.
Each post counts with the numbers read seven days after it went out, or at the age you pick. A post too young for that reading is left out, and a line says how many.
Why
Not knowing and zero are different facts. Printing a zero for a figure LinkedIn never sent would tell you nobody saved your post.
What it won't do
- It doesn't turn a missing figure into zero.
- It doesn't compare a month with a month where nothing was reported. It says there is nothing to compare with.
- It doesn't cut months on the UTC clock. It uses your own account's time zone.
How to use it
Open the Reach guide in your dashboard, or start a trial to try it.