About one campaign post in four goes out at a time you haven't tried, so the next report has something to compare. Those posts say testing a new time. Tick Stick to my best times to turn it off.
What it does
When Reach recommends times for a plan of four or more posts a week, about one in four goes to a time you haven't measured yet. The plan marks those posts testing a new time before you approve anything, and the campaign page marks them again afterwards.
Tick Stick to my best times and every post uses your current best guess.
Why
An account that only posts at its current best guess can never learn that another hour works better. You can see which posts are the tests and opt out.
What it won't do
- It doesn't test a new time without marking it.
- It doesn't pick a test time on a day that isn't a working day for the region you chose.
- It doesn't test when you tick Stick to my best times.
How to use it
Open the Reach guide in your dashboard, or start a trial to try it.