A LinkedIn plan starts by identifying who needs to know your company’s name by December 2027. This approach shifts focus from posting frequency to strategic audience engagement. It involves setting aside an hour to complete five key sections.
The plan outlines who to reach, specifying up to ten companies and the roles within them that influence purchasing decisions. It details who within your organization should post, considering their contacts. It also covers what content to post, focusing on topics your target audience asks about.
It includes a monthly check-in to track reactions, contacts, and conversations from target companies. The plan concludes with a year-end review, prompting contact with companies that engaged with your posts. This structured approach aims for focused LinkedIn activity.
- A method to identify up to ten target companies and key roles within them.
- Guidance on which individuals within your company should post on LinkedIn.
- Three core topics for content creation, based on buyer questions.
- A monthly checklist for tracking engagement and conversations.
- A year-end action plan for following up with engaged companies.
Plan your LinkedIn strategy
You can have your LinkedIn posts drafted from your own material and published from your team’s profiles. An operator can approve them before they go live.