Playbook
The 15-minute weekly visibility routine.
One sitting a week. Read what moved in your market, pick the single thing worth saying, and get a draft into the queue. Everything else in the platform is optional. This is not.
The problem this actually solves.
Founders do not stop publishing because they run out of ideas. They stop because every post starts from a blank page on a Sunday night, and that is a decision you have to make again every single week.
This routine removes the blank page. The briefing arrives whether or not you were thinking about content, and the only decision left is which one thing to talk about.
Step 1 — Read the briefing. Five minutes.
Open Signals. The briefing leads with one sentence on the most important shift in your market, then the findings underneath it, each naming the publication it came from with a link to the article.
Read the headline and the strong-signal summary. Do not read every finding. The point of the summary is that you can skip the rest on a bad week.
Step 2 — Pick one thing. Two minutes.
One. Not three. The instinct to cover everything interesting is why the routine stops being fifteen minutes and then stops happening.
The useful test: would this change what a buyer of yours does next month? If it is merely interesting, leave it. There will be another briefing next week.
Step 3 — Send it to Voice. Three minutes.
Signals turns findings into content ideas, and Voice writes them in your voice rather than in the default register of a language model. Pick the format you actually publish in and let it draft.
Starter gives you two formats, Growth five, Business thirteen. If you only ever post on LinkedIn, two is not a limitation.
Step 4 — Edit like you mean it. Five minutes.
This is the step people skip, and it is the one that decides whether the post sounds like you. Cut the first paragraph if it is throat-clearing. Put your own opinion somewhere in the middle. Delete any sentence you would not say out loud.
A draft you edited for five minutes beats a draft you approved in ten seconds, and the difference is obvious to anyone who knows you.
Step 5 — Approve it into the queue.
Reach holds the post until its scheduled time and publishes to LinkedIn and Instagram directly. For your own blog it prepares the post and hands it over for you to paste, which is honest about where that integration currently stops.
Scheduling matters more than timing. A post that goes out every Tuesday beats a better post that goes out when you remember.
What it costs
| Per week | Notes | |
|---|---|---|
| Your time | About 15 minutes | The editing step is the one worth protecting |
| Tasks | Roughly 2 | One briefing, one draft. Image generation costs extra |
| Minimum plan | Starter ($49/mo) | Everything except scheduling |
| Plan for the full loop | Growth ($99/mo) | Adds Reach, so step 5 stops being manual |
Questions worth asking
What if nothing in the briefing is interesting?
Skip the week. A forced post about something you do not care about is worse than silence, and the routine survives a missed week far better than it survives a run of posts you were embarrassed by.
Can I do this on the Starter plan?
Steps 1 to 4, yes. Step 5 needs Reach, which starts on Growth. On Starter you would copy the finished draft and post it yourself, which is fine while you are proving the habit sticks.
How long before this shows results?
Expect impressions to move in about a month and clicks considerably later. Anyone promising faster than that on organic content is guessing. The point of a weekly routine is that it compounds, not that it spikes.
Should I post more than once a week?
Only once weekly is genuinely automatic. Most founders who try to start at three a week are back to zero within a month.
Last reviewed: August 2026