How often should a small B2B company publish, and where?

Why start with once a week?

Because the hard part of posting is deciding what to say, and once a week is a decision you can keep making.

Posting competes with customers, hiring and invoices, and in a busy week the post loses. A weekly slot on a fixed day survives that competition. A daily plan usually doesn’t make it past the first busy month.

So we’d start at one, and raise the number only when one has stopped feeling like effort. That’s the whole idea behind our 15-minute weekly visibility routine.

Can one piece cover several channels?

Yes, and that’s the cheapest way to post more often without writing more.

1. Write one longer piece a week or a month: a blog article or a LinkedIn article that answers one buyer question.
2. Cut two or three short posts from it, one idea each.
3. Point each short post back to the long piece.
4. Rewrite each one for its channel. A LinkedIn post and a newsletter section have different shapes, and the same paragraph pasted into both reads wrong in at least one.

Does the time of day matter?

A little. A post that goes out every Tuesday does more than a slightly better post that goes out whenever you remember.

Your own results are a better guide than any general chart, but only once you have enough posts to compare. Until then, a sensible default plus the occasional test of a different hour will teach you more than reading about the perfect time.

When should I post more, or less?

More when you have more material than slots, and less when you’re forcing it.

Signs you’re ready for a second weekly post: the first one takes you under fifteen minutes, you’re throwing away good ideas, or you have a launch coming. Signs to slow down: you’re posting things you wouldn’t defend in a sales call, or you skipped your edit to hit the slot. Skipping a week is fine. The habit survives a missed week far better than it survives a run of posts you’re embarrassed by.

How Adamiro does it

Adamiro is built around the weekly loop: Signals finds the subject, Voice drafts it in your voice, and Reach publishes it after you approve.

1. Where it publishes. Reach posts directly to LinkedIn (your profile and Company Pages), Instagram and your own WordPress site through a connection. Substack, other blogs, LinkedIn Articles, X, Reddit and Hacker News are copy and paste, and Reach says which is which.
2. When it publishes. Use recommended times fills a weekly pattern from LinkedIn averages and blends in your own measured posts once you have enough. Each row says what it rests on. In a campaign, about one post in four goes out at a time you haven’t tried, marked as a test, and Stick to my best times turns that off.
3. Planning a run. Campaigns plans a series of posts from what Adamiro knows about you. If your material supports fewer posts than you asked for, the plan is shorter and says by how many. The First 30 days button fills the form with sixteen posts over four weeks. If once a week is your real pace, lower the count before you press Preview plan.
4. One piece, several posts. Posts from this piece… on a long draft plans three posts, one idea each, that point back to it. Rewrite it for another format turns a post into a different format.
5. Seeing what worked. The month-by-month card sets one month of LinkedIn posts beside the one before, with each post read at the same age, and a figure no post reported reads Not collected instead of zero.

Every draft waits for your approval before anything goes out. The rest of Reach’s rules are on the Reach features page.

When Adamiro is the wrong tool

• You want volume. If the plan is dozens of SEO articles a month on autopilot, BabyLoveGrowth makes the opposite bet to ours.
• Your growth comes from paid ads. Adamiro doesn’t run advertising. Pomo runs the paid side.
• You need X or TikTok posted for you. Adamiro doesn’t post to X, and TikTok is read-only. You paste X threads in by hand.